A case can be made that using LinkedIn for job search is more important than ever. Especially nowadays as getting your resume noticed becomes more and more difficult. For that reason alone (though not the only reason), most job search experts would insist on you creating a LinkedIn profile.
But, as I google around, I see many job seekers frustrated by LinkedIn. Rather than seeing it as the much-touted ally in finding jobs and connecting with people, they say they’re disappointed by the results. And some say, having tried it for a while, they prefer not to use it at all.
Upside of LinkedIn to find a job
Some helpful things LinkedIn can do for you:
- Create a “one-stop shopping” findable online presence.
- By creating a profile, you can help employers / recruiters see the best side of you, especially if you have any searchable pics or posts that may not present you in the best light. (Get rid of those if possible.)
- You can select key words and key phrases in your profile that recruiters and companies search for and include them in your profile.
- LinkedIn also has job listings. You can find jobs on LinkedIn by using the “Jobs” tab or search bar to look for opportunities, set job alerts, and apply directly.
- In addition, you can try to connect for networking purposes with someone in your industry or with someone who works at company(ies) you like.
- As part of your research, you can search to find companies you like and check regularly to see what’s going on with them. Can help with finding possible cover letter material and interesting questions / topics for interviews.
- You can also look for people to contact for informational interviews.
Downside of LinkedIn for job search
As with any great online tool, eventually there are people who will use it to their advantage … and NOT yours. There are fake jobs, fake recruiters, and even jobs that don’t exist.
⇒ How To Identify Fake Job Postings
Also you’ll find that many people you ask to connect with simply don’t reply. Don’t take it personally. Some folks get so many requests they’ve learned to ignore them. And even they get contacted by less-than-legit folks trying to take advantage of them for some reason.
But if you can stand the silence or rejections, you may eventually make connections that click. Maybe even ones where you can help each other. And those are well worth the effort. Nothing lost other than a few minutes of your time by trying.
And if you don’t get responses through LinkedIn, you might be able to contact people by researching their company addresses. Job search nowadays takes a lot of extra effort and creativity. But it only takes one “yes” to make it all worthwhile!
So should you use it for job search?
Okay. So we know that LinkedIn for job search is not perfect. Not even close. But job search is not about perfection (not even close). Successful job search is about thinking of every way that you might get an employer’s attention.
And with that attitude as your guide, definitely include LinkedIn. Just know it may disappoint — and may lead you to bogus jobs and offers. Especially those that sound too good to be true or ask you for money. But forewarned is forearmed.
At the very least, when you’re being considered for a job, seeing your solid online presence on a legit site is helpful to your chances. And it might just help get you to that point of being considered. So please take the time to make your profile a well-crafted marketing “calling card’ and not just an afterthought.
Job search is indeed more difficult now than ever. Maddeningly so. And that means you need to find every way possible to increase your chances of finding and landing a job. So my advice? While it’s not the only answer, for sure add LinkedIn for job search to your tool kit. Good luck!
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LinkedIn’s tips for getting started
How To Use LinkedIn
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