LinkedIn: professional social media
You hear about it all the time, but exactly what is LinkedIn? Well, basically it’s a very popular, widely-used online community and professional network for business connections. In a fairly low-pressure way, it gives people (including shy people) a central place to find and connect with others.
⇒ EXTRA: Why Networking Matters So Darn Much
To help you find folks to connect with, you can do searches based on specific names, companies, or areas of interest. You can also join LinkedIn Groups to help you connect and network more easily.
What else can you find there?
In addition, there are interesting articles and discussions — as well as occasional people trying to sell you their services. But there’s more than enough good there to make it worth your time. Anyone looking for a job or career change needs to join and create a professional-looking profile.
Think of it as the business community’s social media, and you can find it at LinkedIn.com. According to their website, as of this posting “LinkedIn has over 810 million members in over 200 countries.”
⇒ MORE: How Do You Connect on LinkedIn?
[Article updated in 2022]