There are many great reasons to love Twitter, including the role tweeting has played in political activism and social good. So why am I bothering you with this article about Twitter addiction?
Because we’re in a time when our brains are being targeted from all directions. And we don’t even realize the extent to which this is happening. Twitter addiction is very real. With little effort, it rewards your brain in an instant with things we humans crave: immediate attention and feedback.
The power clicking addictions have over us
These are rewards we often do not get in person. Instead, we’ve learned to feel rewarded at a distance. One or more steps removed from face-to-face human contact. And we’ve even come to treasure that connection, sometimes giving it more value than actual in-person human contact.
Plus, as a highly-addictable bonus, Twitter (as well as other social media) also offers the ability to give and get “likes.” And, as silly as that may seem, this makes us feel even more valued. Best of all, it takes little thought or effort to bestow this reward on others.
Adding to the temptation, social media companies like Twitter exist to grow. And in order to grow, they need more clicks — more eyeballs on their pages. That’s why their marketing is devoted to getting you “hooked” — and to getting you to click and like and follow and come back as often as possible.